POSCO Vietnam Holdings participated in VIETSHIP 2016, an international trade fair for the shipbuilding, marine technology and transportation industries, which was held February 24-26 at the National Convention Center in Hanoi, Vietnam.
Marking its eighth anniversary this year, VIETSHIP is the largest international exhibition in Vietnam and is hosted by the Ship Building Industry Corporation (SBIC). Approximately 130 shipbuilding companies and equipment suppliers from around the world, including POSCO (South Korea) and DAMEN (Netherland), participated in the exhibition.
Attended by major government and corporate officials including Nguyen Van Cong, Vice Minister of Transportation of Vietnam, and Nguyen Ngoc Su, Chairman of SBIC, the exhibition started with an opening ceremony followed by various events such as a forum for buyers.
POSCO’s Unique Energy and Shipbuilding Technology Attracts Vietnamese Interests
During the buyer’s forum, POSCO Vietnam Holdings introduced POSCO’s steel plate for shipbuilding and POSCO SS VINA’s shape steel products to buyers from 12 major Vietnamese shipbuilding companies.
They were especially impressed with the fact that shape steel, which is highly dependent on imports, can be supplied within Vietnam. Many buyers inquired about POSCO SS VINA’s product supply and new product development plans.
On the following day, a conference was held under the theme “Outlook for the Shipbuilding Market in Vietnam.” Jongkyo Choi, Group Leader of the Energy and Shipbuilding Materials Marketing Department of POSCO, captured the audience’s attention when introducing the company’s unique customer-oriented marketing strategies for the shipbuilding industry, such as welding technology for high strength steel and low temperature steel.
VIETSHIP provided a chance for POSCO to raise company awareness and discover new business opportunities, as over 200 buyers visited the company’s booth, showing great interest in POSCO SS VINA’s shape steel products.
“We had no previous knowledge about POSCO SS VINA, so the exhibition provided a good opportunity to learn about its shape steel products,” said Thanh Xuan of Ha Long Shipbuilding Company.
POSCO Vietnam Holdings will strive to become not only a supplier of materials, but also a business partner that enables customer success through Solution Marketing.
About POSCO SS VINA
POSCO SS VINA began operations in June 2015. It currently produces high-quality steel reinforcement products, and is the only manufacturer of large- and medium-sized shape steel. The plant is located in Vung Tau—a region with a large demand for steel—as well as Ho Chi Minh, the country’s economic hub.