POSCO Says Thank You at its 2016 Customer Appreciation Dinner

NEWSROOM

POSCO held its 2016 Customer Appreciation Dinner to say thank you while vowing to create greater customer value through its evolving solution marketing. The event featured various programs such as a celebratory performance by Paul Potts and reaction shot videos as POSCO called its customers to say thank you.

On December 16, POSCO held its 2016 Customer Appreciation Night Event at the POSCO Center to express its gratitude to its customers for their strong support in 2016.

With the theme of “Great Thanks to You! True Pride in You!” the event included 120 guests from over 100 corporate customers. Major industries were represented, including those related to steel building materials, hot-rolled steel plates, energy, shipbuilding, automobile manufacturing, electric and electronics products, wire rods, and stainless steel production.

POSCO held its 2016 Customer Appreciation Night at the POSCO Center on December 16. The event was attended by approximately 120 executives from over 100 corporate customers.

“We beat expectations in 2016 in terms of performance, thanks to the constant support and trust from our customers, despite difficult domestic and overseas economic conditions,” said POSCO CEO Ohjoon Kwon in the main event. “Customers like you are the engines that will lead the future growth of the Korean economy and the global steel industry. In order to lay the foundation for sustainable growth with our customers in 2017, POSCO will do everything it can to develop innovative solutions that provide customers with advanced solution marketing.”

POSCO CEO Ohjoon Kwon welcomes executives from POSCO’s corporate customers and promises to continue focusing on providing advanced solution marketing.
POSCO CEO Ohjoon Kwon welcomes executives from POSCO’s corporate customers and promises to continue focusing on providing advanced solution marketing.

In addition, attendees enjoyed the screening of a special video titled, “Dearest customers, we love you! We thank you!” The video humorously filmed customer responses as they received phone calls from POSCO saying, “I love you!”

Dinner began with toasts from POSCO CEO Ohjoon Kwon and Sang-woon Lee, Vice Chairman of Hyosung, and was followed by a performance from world-famous vocalist Paul Potts. In 2007, Potts catapulted to fame after winning the British audition program “Britain’s Got Talent”. Potts’ beautiful renditions of ‘Brindisi,’ ‘Parla Piu Piano’ (the theme of the film ‘The Godfather’), and ‘Missing Geumgang Mountain’ were warmly received by those in attendance, and Potts continued with an impressive duet with Korean musical singer Bada.

World-renowned vocalist Paul Potts gave a searing performance of classics such as Brindisi and Missing Geumgang Mountain.
World-renowned vocalist Paul Potts gave a searing performance of classics such as Brindisi and Missing Geumgang Mountain.

As POSCO turns its attention to 2017, it plans to further solidify its leadership in the domestic and overseas steel markets by expanding sales of customer-oriented world-premium products. In addition, while further cementing its strategic partnerships with core customers, POSCO will be strengthening its differentiated competitive advantage through advanced solution marketing that helps unlock customer value.

 

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