Earlier this year, POSCO was named the recipient of the Grand Prize in the manufacturing sector of the Korea SNS Award 2015 for its outstanding use of its social networking sites to engage a wide audience.
Presented by The Korea Herald, Korean Association for Social Contents Development, the Korea SNS Award seeks to acknowledge companies and institutions that are actively and effectively communicating with customers via social media. This marks the third year that POSCO has been recognized as a Grand Prize winner, as POSCO was awarded the title previously in 2013 and 2014. This year’s win is especially meaningful, as POSCO’s effort to create various content about steel using its blog and Facebook page was recognized.
Last month, POSCO was also honored for its social media activities by the International Business Awards (IBA). The program is operated under the Stevie Awards, the world’s premier business awards, which were established in 2002 to honor and generate public recognition of the achievements and positive contributions of organizations and working professionals worldwide.
POSCO submitted entries for the SNS category for the first time and received the Bronze Prize Stevie Award in two categories: “Metals & Mining” and “Best Blog.”
POSCO launched its corporate social media channels in 2012 to soften the rigid image of steel and engage the public in an approachable manner while strengthening corporate competitiveness. POSCO is committed to open communication through its corporate blog and Facebook page by sharing the company’s major management activities and interesting content about steel.
As a result, POSCO’s blog is visited by approximately 180,000 people per month, an unusually high visitor count for a B2B blog, while POSCO’s Facebook channel is consistently growing, with over 260,000 fans. Additionally, the company recently relaunched its global blog to enhance POSCO’s image as a global brand and leader of the steel industry.