POSCO America moved its offices from New Jersey to Atlanta on December 19 and hosted a ceremony with approximately 30 VIPs in attendance to help commemorate the move. POSCO executives, embassy directors, and VIP customers were there for the event including: Chang-gyu Kim, Director of the Korean Embassy in Washington D.C.; Myung-woo Nam, Consul General of Georgia; Jay Park, Director of AP Exhaust; Je-ho Myung, Managing Director of Kiswire; Bo-won Hwang, head of POSCO Mexico; and Jae-rin Koh, head of POSCO Daewoo America.
Previously located in New Jersey, POSCO America’s move to Atlanta puts it in the center of the economic hub of the southeast region of the US and strategically close to the growing automobile and energy industries. The annual demand for steel in the southeast accounts for about 38% of the US’s total demand of 41 million tons. In addition, lower labor and logistics costs are helping the southeast revive the US manufacturing industry.
Many of POSCO’s customers are also concentrated in the southeast, including Hyundai, Kia, Kiswire, Caterpillar, GM, Honda, and other auto parts companies. Because Atlanta has become a transportation hub both regionally and nationally, it will be easier for POSCO to secure highly-skilled workers while also taking advantage of the inland transportation systems that provides easier access to key cities such as Houston, Mobile, New Orleans, Wilmington, and more.
POSCO America is laying the groundwork for an increase in demand for steel in the southeast region of the US. The office will act as a forward base for POSCO’s exports and contribute to the development of the region by creating demand for high-grade steel. Moreover, moving beyond the role of a basic steel provider, POSCO America will provide high-quality customer service in real time, becoming a “Total Solution Provider,” working closely with its sales offices in Detroit, Houston, and Mexico, as well as its regional technical service centers.
Since its establishment in 1984, POSCO America has been exporting its products to the Americas and managing local joint venture corporations. The office will act as the regional headquarters of POSCO America with over 40 employees working to support sales and technical teams for regional clients while also helping to support POSCO’s affiliates and subsidiaries in the US.
POSCO America represents 24 corporate investments, subsidiaries, and affiliates in the Americas. Major production and sales subsidiaries in the Americas include POSCO Canada which mines and sells coal from Canada; UPI, a joint venture between POSCO and US Steel; the Alabama Coil Production Center; POSCO Mexico, which produces and sells plated products; and CSP, an integrated steel mill jointly founded with Dongkuk Steel, which produces and sells slabs. As POSCO Group affiliates, POSCO Daewoo and POSCO E&C are active throughout many places in the Americas.