POSCO TCS Finds Success in Growing Thai Auto Market

POSCO TCS Finds Success in Growing Thai Auto Market

The automotive industry in Thailand is the largest in Southeast Asia and the 12th largest in the world. Producing nearly 2 million automobiles per year, its annual output is larger than those in Italy, the UK, and Russia – and Thailand is well-positioned for further growth. In particular, through the recent zero-tariff measures taken among ASEAN Economic Community (AEC) member states and the Thai government’s push for more eco-friendly cars, the market is expected to see high growth potential with an expanded annual production capacity of 2.8 million by 2020. Due to the growing auto market in Thailand, demand for automotive steel is also on the rise. Thai car makers all prefer to receive materials from local suppliers, so steel companies...

3 Reasons Why POSCO GIGA STEEL is Ideal for Automakers

6 Reasons Why POSCO GIGA STEEL is Ideal for Automakers

Throughout April and May, The Steel Wire is taking an in-depth look at how the auto industry is evolving through advancements in material technologies. Advanced high-strength steels (AHSS), like POSCO GIGA STEEL, offer the automakers a unique solution that combines light weighting properties, strength, and affordability. Take a look at the articles below for a more detailed look at POSCO GIGA STEEL and the advanced high strength steel solutions available to the auto industry. 1. Three Trends that Will Forever Change the Automotive Industry The last 15 years have seen cars that are connected, autonomous, shared, and electric. These recent trends represent a turning point for an industry that is being forced to recognize the quickly changing habits of its...

[Infographic] Driving the Future with POSCO GIGA STEEL

[Infographic] Driving the Future with POSCO GIGA STEEL

As standards for fuel efficiency, CO2 emissions, and auto safety become more strict, auto manufacturers and consumers are looking for lighter, more eco-friendly, and safer cars. As the auto industry changes, POSCO GIGA STEEL provides an ideal solution for both auto manufacturers and consumers. It combines several unique features: Strength & Formability: POSCO GIGA STEEL is more than three times stronger than aluminum and has formability properties that allow it to be made into complex auto parts. Lightweighting & Safety: Because POSCO GIGA STEEL boasts high strength, it is possible to use less of it. Despite being so light, POSCO GIGA STEEL also satisfies some of the most rigorous international safety standards. Affordability: POSCO GIGA STEEL is a cost-effective solution...

POSCO GIGA STEEL Goes Beyond the Limits of Traditional Lightweight

POSCO GIGA STEEL Goes Beyond the Limits of Traditional Lightweight Materials

The Steel Wire has invited Park Jong-jae, a columnist at Motor Sport, a Korean automotive magazine, to explore light weighting trends in the automotive industry and how POSCO GIGA STEEL represents the next evolution in lightweight material design. Automakers Work Toward Lightweighting Traditionally, adding strength to a material meant adding thickness as well. As expected, when the material becomes thicker, the car gets heavier. However, manufacturers are introducing new technologies that challenge these commonly held notions. In fact, automotive materials are becoming thinner and lighter, while still retaining the same level of strength. Thanks to new lightweight materials, cars can be stronger, lighter, and more spacious – three conditions that were once considered mutually exclusive. For years, people tried discovering...

Solution Marketing 2.0: Ensuring Customer Success from Planning to Production

Solution Marketing 2.0: Ensuring Success from Planning to Production

This month, The Steel Wire has detailed some of the barriers facing automakers to make cars lighter, safer, and more affordable. While these qualities are typically mutually exclusive (safer cars are usually heavier, and lighter vehicles typically need more expensive lightweight materials), POSCO GIGA STEEL can provide all of these benefits to manufacturers in one product. It is strong and formable, lightweight and affordable. However, POSCO does more than simply provide high-quality products. POSCO knows that car manufacturers must deal with unexpected issues during the production process. So, POSCO has expanded its services with Solution Marketing 2.0 in order to provide the application technology and commercial support that customers need. From planning to production, POSCO works hand-in-hand to ensure shorter processing times...

7 Ways POSCO is Building a More Sustainable World

7 Ways POSCO is Building a More Sustainable World

Ranked as the 35th most sustainable corporation in the world by the Global 100 and having been listed on the Dow Jones Sustainability Index for 12 straight years, POSCO is proud of its work in building a more sustainable world.   Advancements in products, production methods, and new technologies have helped POSCO expand the expectations of what a sustainable steel company should be.   In honor of Earth Day, The Steel Wire takes a look back at seven recent initiatives & breakthroughs from the last year that have helped POSCO become an industry leader in sustainable development. POSCO GIGA STEEL: Lighter for EVs, Less Production Emissions As the auto industry heads toward producing lighter, more fuel efficient vehicles, they need materials that...

POSCO GIGA STEEL Increases Strength, Improves Safety in Autos

POSCO GIGA STEEL Increases Strength, Improves Safety in Autos

Over the last 60 years, consumers, automakers, and regulatory agencies have been looking for ways to build cars that are safer for their passengers. The steel industry has responded by offering material solutions that are stronger and able to absorb more powerful impacts. POSCO GIGA STEEL is one of those solutions. It offers automobile manufacturers a unique solution that is both extremely strong and easily formable – helping car makers build cars that are stronger and safer. Increasing Safety Requirements Demand Stronger Steel With an increasing awareness about car safety – governments and regulatory agencies have been passing stricter safety regulations for autos. At the same time, consumers began demanding better protections, and car makers began building safer vehicles. While...

5 POSCO GIGA STEEL Solutions at the Forefront of the Auto Industry 1

5 POSCO GIGA STEEL Solutions at the Forefront of the Auto Industry

POSCO’s steel technologies for vehicle plates stand at the forefront of the automotive industry. POSCO manufactures several steel solutions that have tensile strengths rated at more than 1GPa (Gigapascal), and its groundbreaking POSCO GIGA STEEL offers numerous benefits in its strength, safety, lightness, and sustainability. In this article, The Steel Wire takes a closer look at five of POSCO’s unique steel solutions for the automotive industry.       Twinning-Induced Plasticity (TWIP) POSCO’s Twinning-Induced Plasticity (TWIP) steel was the world’s first mass-produced giga steel. It was dubbed a “dream steel” upon its release due to its high strength and formability properties. It is a multi-phase steel composed of a ferrite matrix, bainite with a retained austenite phases, and a small portion of...

POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry

POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry

The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this, automakers are searching for materials that are both lighter and stronger so that they can build safer and more efficient cars. As the world’s fourth largest steelmaker, POSCO provides advanced steel solutions to meet these challenges.   POSCO’s innovations in steel technology have long supplied material solutions for the automotive industry. Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for 10% of the global automotive steel sheet market. In 2017, POSCO’s focus on providing customers with the most advanced, high-quality steel continues with POSCO GIGA STEEL. POSCO GIGA STEEL, the Beginning of a...

49 Years of Innovation: POSCO’s Path to Leading an Industry

49 Years of Innovation: POSCO’s Path towards Leading an Industry

When POSCO was founded in April 1960, Korea had very little heavy industry production facilities and no existing steel industry. Despite these obvious setbacks POSCO has grown to become the fourth largest steelmaker in the world while also holding the distinction as being the most competitive. Innovations in research and steel production processes have pushed POSCO to the technological forefront of the steel industry, and its advanced steel products remain some of the lightest and strongest steel in the world. It all started 49 years ago in a small fishing village on the East coast of Korea and has grown to be the fourth-largest steel producer in the world. A Small Fishing Village with 39 Employees To help rebuild the...

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