Solution Marketing 2.0: Ensuring Customer Success from Planning to Production

Solution Marketing 2.0: Ensuring Success from Planning to Production

This month, The Steel Wire has detailed some of the barriers facing automakers to make cars lighter, safer, and more affordable. While these qualities are typically mutually exclusive (safer cars are usually heavier, and lighter vehicles typically need more expensive lightweight materials), POSCO GIGA STEEL can provide all of these benefits to manufacturers in one product. It is strong and formable, lightweight and affordable. However, POSCO does more than simply provide high-quality products. POSCO knows that car manufacturers must deal with unexpected issues during the production process. So, POSCO has expanded its services with Solution Marketing 2.0 in order to provide the application technology and commercial support that customers need. From planning to production, POSCO works hand-in-hand to ensure shorter processing times...

7 Ways POSCO is Building a More Sustainable World

7 Ways POSCO is Building a More Sustainable World

Ranked as the 35th most sustainable corporation in the world by the Global 100 and having been listed on the Dow Jones Sustainability Index for 12 straight years, POSCO is proud of its work in building a more sustainable world.   Advancements in products, production methods, and new technologies have helped POSCO expand the expectations of what a sustainable steel company should be.   In honor of Earth Day, The Steel Wire takes a look back at seven recent initiatives & breakthroughs from the last year that have helped POSCO become an industry leader in sustainable development. POSCO GIGA STEEL: Lighter for EVs, Less Production Emissions As the auto industry heads toward producing lighter, more fuel efficient vehicles, they need materials that...

POSCO GIGA STEEL Increases Strength, Improves Safety in Autos

POSCO GIGA STEEL Increases Strength, Improves Safety in Autos

Over the last 60 years, consumers, automakers, and regulatory agencies have been looking for ways to build cars that are safer for their passengers. The steel industry has responded by offering material solutions that are stronger and able to absorb more powerful impacts. POSCO GIGA STEEL is one of those solutions. It offers automobile manufacturers a unique solution that is both extremely strong and easily formable – helping car makers build cars that are stronger and safer. Increasing Safety Requirements Demand Stronger Steel With an increasing awareness about car safety – governments and regulatory agencies have been passing stricter safety regulations for autos. At the same time, consumers began demanding better protections, and car makers began building safer vehicles. While...

5 POSCO GIGA STEEL Solutions at the Forefront of the Auto Industry 1

5 POSCO GIGA STEEL Solutions at the Forefront of the Auto Industry

POSCO’s steel technologies for vehicle plates stand at the forefront of the automotive industry. POSCO manufactures several steel solutions that have tensile strengths rated at more than 1GPa (Gigapascal), and its groundbreaking POSCO GIGA STEEL offers numerous benefits in its strength, safety, lightness, and sustainability. In this article, The Steel Wire takes a closer look at five of POSCO’s unique steel solutions for the automotive industry.       Twinning-Induced Plasticity (TWIP) POSCO’s Twinning-Induced Plasticity (TWIP) steel was the world’s first mass-produced giga steel. It was dubbed a “dream steel” upon its release due to its high strength and formability properties. It is a multi-phase steel composed of a ferrite matrix, bainite with a retained austenite phases, and a small portion of...

POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry

POSCO GIGA STEEL Offers Solutions for the Evolving Auto Industry

The auto industry is transforming itself to meet changing consumer demands and increasingly strict safety and fuel efficiency regulations. To do this, automakers are searching for materials that are both lighter and stronger so that they can build safer and more efficient cars. As the world’s fourth largest steelmaker, POSCO provides advanced steel solutions to meet these challenges.   POSCO’s innovations in steel technology have long supplied material solutions for the automotive industry. Last year, POSCO sold approximately 9 million tons of automotive steel sheets, accounting for 10% of the global automotive steel sheet market. In 2017, POSCO’s focus on providing customers with the most advanced, high-quality steel continues with POSCO GIGA STEEL. POSCO GIGA STEEL, the Beginning of a...

49 Years of Innovation: POSCO’s Path to Leading an Industry

49 Years of Innovation: POSCO’s Path towards Leading an Industry

When POSCO was founded in April 1960, Korea had very little heavy industry production facilities and no existing steel industry. Despite these obvious setbacks POSCO has grown to become the fourth largest steelmaker in the world while also holding the distinction as being the most competitive. Innovations in research and steel production processes have pushed POSCO to the technological forefront of the steel industry, and its advanced steel products remain some of the lightest and strongest steel in the world. It all started 49 years ago in a small fishing village on the East coast of Korea and has grown to be the fourth-largest steel producer in the world. A Small Fishing Village with 39 Employees To help rebuild the...

The Road to Victory for the Korean National Para Ice Hockey Team

The Road to Victory for the Korean National Para Ice Hockey Team

With less than a year left until the start of the 2018 Winter Games, many para-athletes and teams are facing difficulties securing funds to cover expensive equipment and training costs. In order to help these talented athletes rise to the challenge on the ice, POSCO will be sponsoring the Korean National Para Ice Hockey Team in the upcoming 2018 Winter Games. POSCO hopes the team will be able to fully invest in training and perform to the best of their ability at the upcoming games. The Rise of the Korean National Para Ice Hockey Team While the Korean National Para Ice Hockey Team is now receiving more funding and exposure, their journey was not always smooth-sailing. As seen in the...

3 Managers Explain POSCO China’s Success in Challenging Chinese Market

3 Managers Explain POSCO China’s Success in Challenging Chinese Market

The Steel Wire sits down with three POSCO China employees to get a closer look at what POSCO is doing to stay competitive in China despite challenging market conditions. We spoke with Kim Huyn Ah, a manager at POSCO-CSPC in Suzhou that manufactures advanced auto steel; Yuan Feng, a manager in the Maintenance Department at Zhangjiagang Pohang Stainless Steel who has been with the company for 15 years; and Wang De Hui, a quality control specialist at Qingdao Pohang Stainless Steel. High-Quality Steel Products Keep POSCO Competitive in China In China, several factors have led to more difficult market conditions. Can you tell us about what it is that POSCO is doing to stay competitive in China? How do POSCO’s steel...

POSCO Finds Pioneering Solutions Amid Barriers

POSCO Finds Pioneering Solutions Amid Barriers

The overcapacity in the Chinese steel market, the decrease in working-age populations, and the general decline in steel demand have created challenges in the Northeast Asian steel industry.   POSCO has been ranked as the world’s most competitive steelmaker for seven years in a row. It has remained competitive in part by focusing on its World Premium Products, which offer advanced steel solutions for their customers. POSCO has also put extensive effort into maximizing its non-steel technologies and products to find new growth in non-steel sectors. In addition, POSCO has been a leader in innovating its own manufacturing processes, incorporating advanced AI and IoT technologies into its smart factories. POSCO has also remained committed to not only growing its non-steel...

The Solar Pine uses energy from its solar panels to light up at night

Explore 3 Artistic Uses of POSCO’s World Premium Products

It is easy to imagine steel being used in buildings, cars, trains, and ships – now imagine it being used in art. For some artists, steel can be heavy and difficult to work with. In addition, considerations for ductility, corrosion resistance, and price must also be taken into account. Working to address these issues, POSCO has partnered with many artists, architects, and designers to provide the right steel to match their artistic vision. In the three pieces below, POSCO’s World Premium Products were used to offer unique solutions for each design concept. See how these three pieces of art utilized steel to not only make them stronger and longer-lasting, but also to make them more beautiful.   POSCO’s Solar Pine...

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